Ways to Find a Good Copywriter
If you're interested to generate an income online, you're going to have to have a web site. If you desire that web site to be profitable, it needs to be written extremely well. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to write the text for your website. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, however, not every copywriter is as effective as the next one. Some are extremely talented. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. These are some ways to help you tell them apart.
Does the writer have his or her own web site? Any copywriter who is itnerested to write web copy needs to have a web site that features their bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own web site, how are they going to be able to help you create yours? Look at the copy on the copywriter's website. If there are a lot of mistakes, this is not good.
How well do you react to the copy on the copywriter's site? This goes beyond the simple noticing of grammar errors. Does the site copy cause an emotional response as you go over it? Are you feeling warmly toward the copywriter? Does it make you want to go on reading and find out more about the person? Does the website copy make you feel like you want to hire that copywriter straightaway? Does website copy make you want to run for the hills? Does website copy make you mad? All of these are crucial responses and you need to take note of them.
Research the copywriter's background a little. Search for reviews on independent websites and online forums. It is apt that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be manipulated by the writer him or herself. Look closely at these reviews. It is wise to website ask the compywriter to provide you references as well. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from recommended you read them.
It is important to actually read any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially vital if the copywriter is touting himself or herself an expert in a field. When the writing reads like it was copied from Wikipedia or is especially vague, you better find another copywriter.
There are numerous different ways to discover if a copywriter is worth paying for. It is crucial that you do your homework and look beyond the copywriter for information as to his/her reputation and character.